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    Editorial Policy

    Effective date: 26 August 2025 • Last updated: 26 August 2025

    Our Mission

    BeastBeauty is a UK-based beauty and fashion publication. Our goal is simple: deliver clear, useful guidance on skincare, hair care, makeup, and style—grounded in evidence, real-world testing, and expert input. We write in plain English so you can make confident choices.

    Learn more about us:

    https://www.beastbeauty.co.uk/about/

    https://www.beastbeauty.co.uk/contact-us/

    What We Cover

    • Beauty (skin care, hair care, makeup, grooming)
    • Fashion and personal style
    • Tools, devices, and treatments that overlap with wellness/dermatology (educational only, not medical advice)

    We serve a broad audience across different skin tones, hair textures, and budgets.

    Editorial Standards (E-E-A-T)

    • Expertise: Articles are produced by trained writers and editors. Where relevant, we consult qualified professionals (e.g., cosmetic chemists, dermatologists, hair stylists).
    • Experience: We test products in real-life conditions whenever feasible and describe how they perform, who they suit, and any drawbacks.
    • Authoritativeness: We reference credible sources and clearly label expert quotes.
    • Trustworthiness: We separate editorial decisions from revenue decisions (see Monetization & Affiliates).

    Sourcing & Citations

    • We prioritise primary sources (peer-reviewed journals, textbooks, professional associations, government/health agencies) and reputable industry publications.
    • We link directly to the exact source rather than a homepage.
    • When evidence is limited or mixed, we say so—and explain why recommendations may vary.
    • Outbound links are provided for verification and further reading.

    Example resource types we may cite: NICE, NHS, BNF, peer-reviewed journals, professional associations, cosmetic chemistry references.

    Fact-Checking & Review Workflow

    1. Research & Drafting by the writer.
    2. Editor Review for clarity, accuracy, and completeness.
    3. Expert Review (as needed) when content includes scientific claims, ingredients, or techniques that warrant specialist input.
    4. Final QA for headline accuracy, disclaimers, accessibility, and link checks.

    We also periodically re-audit older articles to reflect new guidance, product reformulations, or discontinued items.

    Product Testing & Review Methodology

    • How we test: We evaluate texture, scent, application, wear, user experience, and—where applicable—short-term performance (e.g., finish, hold, frizz control). Long-term claims are noted as such and monitored over time.
    • Who tests: Our editors and trained contributors test on varied skin tones, types, and hair textures. When we cannot test (e.g., region-exclusive launches), we state that explicitly and rely on ingredient analysis and expert context.
    • What we don’t do: We never promise positive coverage in exchange for money, gifts, or access. Free samples do not guarantee inclusion.
    • Photos & editing: We avoid altering skin texture or hair results in ways that would mislead. Basic colour/exposure corrections may be used to match real-life appearance.

    Ratings, Comparisons & “Best” Lists

    • Selections are driven by performance, value, availability, shade range, inclusivity, and user experience—not brand relationships.
    • “Best” and “Editor’s choice” labels reflect our independent assessment at the time of publishing and can change after retesting or reader feedback.

    Inclusivity & Accessibility

    • We aim to feature products and shade ranges across the spectrum.
    • We include guidance for sensitive skin, curls/coils, protective styles, and cultural hair practices where relevant.
    • We write in clear, plain language and provide alt text for images.

    Monetization, Affiliates & Ethics

    • BeastBeauty may earn a commission when you purchase through some links. This never affects our editorial decisions.
    • Affiliate links are disclosed clearly on pages where they appear.
    • Sponsored content (including paid reviews, gifted placements, or advertorials) is always labelled as such and is kept distinct from editorial content.
    • We follow UK advertising rules; we do not accept “pay for positive coverage.”

    Details: https://www.beastbeauty.co.uk/advertising-and-affiliates/

    Gifts, Samples & Press Trips

    • PR samples may be accepted for consideration only. Acceptance does not guarantee coverage, positive or otherwise.
    • Any material support that could reasonably influence perception will be declared on the relevant page.

    Medical & Safety Disclaimer

    Our content is educational and for general information only. It is not medical advice, diagnosis, or treatment. Beauty products and routines can affect individuals differently. Always perform a patch test and consult a qualified professional (e.g., dermatologist, GP, pharmacist, licensed stylist) for personal advice—especially if you have existing conditions, allergies, are pregnant/breastfeeding, or are on medication.

    Accuracy, Corrections & Updates

    • If we get something wrong, we fix it.
    • Minor updates (typos, wording) are made promptly. Substantive changes (data, conclusions) are noted in an update line at the end of the article.
    • To request a correction, contact us: https://www.beastbeauty.co.uk/contact-us/

    Reader Contributions & Feedback

    We welcome expert input, reader experiences, and product tips that can improve our guides. Submit feedback:

    https://www.beastbeauty.co.uk/contact-us/

    Comments & Community

    We encourage respectful, on-topic discussion. We remove content that is abusive, discriminatory, spam, promotional, or shares personal/medical information that could put someone at risk.

    Privacy

    We respect your data. For details on cookies, analytics, and privacy practices, read our policy:

    https://www.beastbeauty.co.uk/privacy-policy/

    Use of AI & Automation

    We may use AI tools for brainstorming, outlining, or grammar support. All publishable content is reviewed, edited, and approved by humans. We do not let AI decide product verdicts or fabricate hands-on impressions. Any AI-generated images or illustrations (if used) are disclosed and reviewed for accuracy and fairness.

    Conflicts of Interest

    Contributors must disclose any financial interests, employment, consultancy, close relationships, or ownership stakes related to brands featured. We will reassign coverage or add a disclosure if a conflict exists.

    Image, Video & Social Policy

    • We secure permission for images we do not own and credit creators appropriately.
    • User-generated content is used only with permission and clear context.
    • Model imagery aims to reflect real skin texture and hair patterns; we avoid edits that misrepresent product results.

    International Readership

    BeastBeauty is UK-based; availability, pricing, and regulations may differ by country. Always check local guidance and product labels where you live.

    Contact the Editorial Team

    Questions, corrections, pitches, or partnership queries: https://www.beastbeauty.co.uk/contact-us/