In the cosmetic dentistry and beauty industries, social media influencers have emerged as powerful figures in advertising and promotion. They can influence sales by leaving a lasting impression on their followers.
Their flawless smiles and perfect makeovers may easily convince their audience that it is possible to achieve dazzling white teeth with a minimal investment of time and effort.
Influencers’ role on social media
Social media is a great platform for businesses looking to establish a connection with their followers through influencer marketing and other advertising strategies. Promotions that feature well-known personalities, whether they are A-list celebrities or popular social media influencers, can significantly boost a product’s visibility and appeal.
This is why many whitening product campaigns feature recognisable faces. As a rule, these celebrities most probably have whitened their teeth with the products they are promoting. They do not, however, reveal if they have had any additional whitening treatments to enhance their appearance.
Advertising laws require all product-promoting social media and internet campaigns to be identified as ads – but this doesn’t tell viewers if the product being promoted is responsible for those shiny white teeth. Nor do the ads differentiate between white teeth and healthy teeth.
Nevertheless, when it comes to marketing, the association of specific products with well-known celebrities can have a powerful influence on purchasing habits. When influential figures are seen to endorse a product or service through pictures or reviews, consumers are often motivated to spend money on it.
Top male celebrities use dental whitening
Even the most attractive male celebrities have undergone dental whitening makeovers, ranging from the renowned football player David Beckham to the iconic Hollywood actor Morgan Freeman. These stars are living examples of the potential impact of dental whitening. And if you need further proof, there’s no mistaking Tom Cruise’s pearly white smile. Intensified through dental whitening, his teeth appear straighter and whiter than ever, contributing to an ever-more youthful look even as he gets older.
Beautify your smile
Did you know that the cosmetics you use can significantly affect the brightness of your teeth? Blusher, eye shadow and the right lipstick will all make a striking difference to your smile. Check out these cosmetic tips for whiter teeth from celebrities who swear by them:
- A touch of blush – Accentuate your skin tone while enhancing the appearance of your teeth by applying peach or orange shades on the periphery of your face and along your cheekbones for warm undertones. Bright pink blushes will also help teeth look snowy white.
- Moody eye shadows – Dark navy and plum tints create a striking contrast between teeth and eyes, especially when applied with black or navy mascara. Avoid using gold or orange eye shadows.
- Delicious lips – The colour of your lips can create the illusion of whiter teeth. Cherry reds, purple-blue plums and natural nudes (brown-based shades) can disguise any yellowing or staining to your teeth, giving you a sparkling smile. Applying a coat of lip gloss over a matte lip shade makes the teeth look whiter too.
Floss your teeth and let your smile shine
Of course, if essentially you have unhealthy teeth, all the cosmetics in the world won’t hide the fact. For example, halitosis (bad breath) will inevitably take some of the shine away from having beautiful pearly whites.
Flossing is crucial for eliminating plaque and food particles. When not removed, both can accumulate and lead to tooth decay, causing bad breath. Failing to floss regularly is a common oversight; you should aim to consistently follow this routine twice daily after brushing. On top of that, picture having food scraps trapped in difficult-to-reach areas between your teeth – particularly if that’s right after whitening them!
Bleachorexia
While standard dental hygiene practices can provide you with effective whitening results, some people insist on using a combination of whitening products like at-home whitening kits, strips, and mouthwashes. They may be afflicted with ‘bleachorexia’, an unhealthy fixation on improving the whiteness of their teeth, leading them to repeatedly use bleaching products.
Don’t allow this to happen to you. Instead, hunt down clever beauty tips that will enable you to flaunt your bright smile.
