In today’s time, videos are one of the most influential mediums for storytelling as well as marketing and communication. If you are a content creator, business owner, or even a marketing agency, having the best video editing partner by your side can help you create great quality and engaging content. The thing is, while partnering with a video editing service full of like-minded professionals undoubtedly helps, you cannot go commando here. Long-term collaboration also comes from trust and good communication.
Clear Communication is Key
Transparent, open communication is the basis of any long-term partnership. Right from the beginning, when you outsource video editing, establish expectations for what is to be done and when it has to cross your desk. Communicate your vision, what you need from them for the project, and any preferences or specs that go along with each goal. And make sure to invite questions — lots of them. Ensuring that those lines remain open also enables improved workflow and prevents misunderstanding! It becomes easier to keep things crystal clear and aligned too with regular check-ins, be it as simple as email, calls or video meetings!
Create a Collaborative Setting
Video editing is really a collaboration landscape. Have your video editing partner as part of the team, not just a service provider. Keep them in the loop of creativity & value their ideas. The collaborative method may yield more innovative and polished results because it combines a variety of voices and knowledge. A culture of teamwork will help you build a relationship based on mutual respect and common goals, which are absolute requisites for long-term success.
Clear Guidelines and Ways to Provide Feedback
The secret to a fast, effective sharing partnership when it comes to video editing entails preparing comprehensive briefs, outlining technical specifications, and defining deliverable formats. Moreover, put in place a well-defined feedback system through which you can see the drafts and provide your insights promptly if needed or ask for amendments. Four strategies for leaving feedback constructively: keep it specific and respectful; focus on what can be done better instead of finding flaws; feedback about the efforts should be appreciated, and what good was done must be highlighted. Doing so helps to create a good relationship and allows for growth.
Be Disciplined With Timing Deadlines
Adherence to timelines is one of the key elements in keeping an ongoing working relationship with your video editor. Be sure to establish reasonable timelines for any project and make those clear as well. A late-rule-changing or delay can make it frustrating and ruin the quality of the end product. Ultimately, your organizational value shows respect for their work and can make working with an editor a more reliable partnership.
Wrapping Up
A video editor has his/her working style different from other editors, whether it is about their process of editing, or the tools used in their work. Spend some time to get a clear idea of how and when they work and see if you can dovetail it with your workflow. To maximize their potential, ensure you know what they can do (and whatnot) well and skillfully engage them with tasks accordingly. Being able to relate it to your style also makes it easy for a good working synergy and, especially, will ensure when projects are completed.
