78% of people say they have no idea what to get their dad on Father’s Day and over half leave it to the last minute. Why are dads so hard to find presents for?
With Father’s Day just around the corner (Sunday 18th June), people are trying to think of a gift for the father figures in their lives, but this isn’t always easy as a new survey from Create Gift Love, a handmade personalised gift company, found with over two thirds of us struggling with gift ideas.
‘I think we overthink it. I think that dads aren’t as hard to buy for as we think they are. said Emily Carr, 39, co-founder of Create Gift Love with husband Tony Carr, 39. ‘And that’s what we wanted to show with these two surveys. As well as asking over 1000 people buying presents for their dads, we also surveyed more than 1000 dads.’
Carr goes on to say, ‘we asked the dads what they’d actually like on Father’s Day and there were some lovely surprises. 74% of dads surveyed said they’d prefer a personalised gift over a non-personalised gift, and when asked what would mean the most to them this Father’s Day, nearly half (48%) said they’d prefer to spend time with the family.’
The surveyed dads were also asked about their best and worst gifts that they’d received on Father’s Day. ‘There were some really awful “worst presents” including a paper shredder and a nose trimmer, oh, and lots and lots of socks of course! Happily there were lovely best gifts, with many heart-warming answers including family portraits or photos, time with my family, and personalised gifts.’
Kit Yarrow Ph.D., consumer research psychologist and author of The Why Behind The Buy supports the results from the Create Gift Love survey with her findings “No matter how old the kid, a homemade card turns most dads to mush.”
Carr adds: ‘It’s time to step up our Fathers Day present ideas, we need to stop thinking they’re hard to find presents for. Maybe we’re having trouble getting them a gift because we’re deliberating too much when we should just be giving from the heart.’
